Sunday, April 19, 2009

Adding It Up: We review the April 19, 2009 Sunday New York Times Book Review

For the second week in a row, the New York Times Book Review for April 19, 2009 is 28 pages rather than just 24 like most of this year's issues.

And for the second week in a row, we're sure that the increased length of the review has to do with the section's most important feature: the advertising.

This week we count 7.6 pages of advertising, including 6 full-page ads. (Actually, one ad - for books by Alexander McCall Smith - spans two facing pages). That's just 4/10 of a page less than last week's Easter paper, and the second week in a row, advertising (not for the New York Times itself or its products) makes up more than a quarter of the section.

We've turned a corner! Kudos to the display advertising department. To show our admiration and gratitude, this week we are sending you a Brooklyn blackout cake from Ladybird Bakery.

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