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Tuesday, June 13, 2006

How Dumbo Books Makes Money: Product Placement in AND TO THINK THAT HE KISSED HIM ON LORIMER STREET


This post appeared on Richard Grayson's MySpace blog on June 13, 2006:
Product Placement in AND TO THINK THAT HE KISSED HIM ON LORIMER STREET


Apparently The New York Times ("Product Placement Deals Make Leap From Film to Books" by Motoko Rich)thinks it's newsworthy that authors using their books of fiction for product placement deals.

But I've been doing that for years. Because few people actually buy my books, I have to make money by mentioning products, services, and corporations which pay me to plug them.

For example, in "Schmuck Brothers of East Harlem" -- just one of the thirty stories in And to Think That He Kissed Him on Lorimer Street, I got money for plugging Murray's Sturgeon Shop, Washington Mutual Bank, the Leonard Nimoy Theatre,

the Kashbah Kosher Café, Victoria's Secret, Tasti D-Lite, the Estée Lauder Stress Relief Eye Mask, Starbucks frappuccinos, Hard Candy Vintage Nail Polish's classic Tantrum, Urban Decay's Maui Wowie eyeshadow, the Café des Artistes, the Cellcomet Anti-Stress Cream Mask, Cooper 35 Restaurant, Molson Ale, Blue Cult jeans, Kim's Video, Diary of a Mad Black Woman, The Dreamers, Con Edison, Target, Jewelrymaven.com, Mitchum Deodorant, Demeter's Riding Crop fragrance, Altoids, SparkNotes, Kiehl's Pharmacy, the Union Square Café, The Body Shop, Sephora, Longo's Baci XXX lip gloss and even the St. Marks Bookshop, which doesn't carry the book.

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